We buy TV, radio, and streaming the way you buy Meta — every dollar tracked to a phone call, a lead, or a sale. Send us what you're running now and we'll tell you where the money is going.
National reach is there when it's the right answer. Often it isn't. Most advertisers make their money in a handful of key markets, so that's where the majority of our buying goes — targeted down to the ZIP code.
Half of what we buy is local. Specific stations, specific dayparts, specific ZIP codes — the markets where your customers actually are.
Multi-market and multi-state buys for advertisers with a footprint bigger than one metro but smaller than the whole country.
Full national coverage across broadcast, cable, CTV, and radio when the math supports going wide.
Nothing is broken on your end. The channels that built your business have stopped scaling, and the alternative always came with a question you couldn't answer.
Meta and Google costs are up 30–60% over the last few years. Same customer, more money, compressing ROAS. It's on your dashboard right now.
You know TV and radio reach people. But when the CFO asks how you'll track it, reach reports and GRPs aren't an answer — so the budget stays on digital.
Most shops think in share of voice. They bill for strategy decks and hourly scripts, then hand you a brand recall study instead of revenue.
Send us your current media plan and creative. We'll tell you where the money is going, what we'd cut, and what we'd do instead. If it turns into work, good. If it doesn't, you still keep the recommendations.
Station, daypart, and market level — local, regional, or national. Where you're overpaying against rate card, and which placements aren't earning their spot.
Direct response creative follows different rules than brand. We'll tell you honestly whether yours is built to convert or built to look good.
Exactly how a spot at 2pm on a Tuesday gets tied to an order — Dial800 for inbound calls, Quality Analytics for online response driven by offline media.
What a realistic cost per lead looks like in your category, which markets or ZIP codes to start in, and what a disciplined first test should cost.
Three accounts, three different problems. Figures are the clients' own reported results.
Spending more on TV every year while sales declined, with no way to see where the waste was. We cut the underperforming stations and renegotiated the rest by showing them their own numbers. Best sales year in two decades.
Started as a phone call fifteen years ago from someone with an idea. Still a client today, running TV, radio, and digital together — and they hit all-time sales records in Q1.
Turned the account around in six weeks. The volume that followed took them from three salespeople to thirty just to keep up with what was coming in the door.
"From choosing a station. To creating the spots. They held our hands all the way. We would recommend DX Media Direct to anyone thinking of advertising."Sharon Shalet
"DX Media Direct is one of the best ad agencies, hands down, that I have ever worked with."Dawn Sprayman
"The volume has been tremendous and more feedback daily on how pleased our team is with the quality!"Rick Berg
Free review of your media plan and creative. No cost, no obligation, no contract — and you keep the recommendations whether we work together or not.